Overdraft Fees and Price ElasticityCreated by host on 4/1/2010 6:43:55 PMFrom: “Overdraft Fees and Price Elasticity”, Financial Marketing Insights, Steve Topper, 3/3/10I’ve been convinced for some time that a majority of bank marketers either have little or no familiarity with the economic concept of price elasticity or simply choose to ignore it.And the same is […]