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The Pricing Institute - Topics

What you will learn at The Pricing Institute

In this comprehensive workshop, you’ll learn the skills that will enable you to increase revenues, decrease costs and increase customer satisfaction.

How the program is taught

With Mike Moebs and J.V. Proesel as your pricing profs,  the program is both information-rich and lively. The methods they use to educate you on the most current pricing principles and strategies include:


  • Introduction to Pricing—How Price Works
  • Economics of Pricing—Price & Volume
  • Quadratic Pricing
  • Asset Pricing Strategies
  • Liability Pricing Strategies
  • Savings/Share Account Pricing
  • Checking Account Pricing
  • Money Market Deposit Account Pricing
  • CD Pricing
  • Tactics of Pricing
  • Relationship Pricing
  • Risk-Based Pricing
  • Value Pricing
  • Costing for Pricing
  • Account Analysis
  • No-Bounce Checking
  • Credit Scoring
  • Fee Pricing: ATMs, ODs, NSFs and more
  • Fees & Balance Pricing
  • Consumer Loan Pricing
  • Commercial Loan Pricing
  • Auto Loan Pricing
  • Home Equity Loan Pricing
  • Asset & Liability Management
  • Price Actions for Expense Control
  • 18 Steps for Successful Pricing
  • Politics of Pricing
  • Presentation on basic principles and strategies
  • Team-based learning focused on case analysis of real-life price situations
  • Discussion of proven tactics that get the job done
  • Networking with other professionals
  • Benchmarks to help you retain the knowledge you’ve gained at the seminar
  • Price storytelling using actual case studies presented by Mike Moebs

“The Pricing Institute examines the very core of what successful pricing is all about. I came away with a clear focus on how to really make pricing work.”

- President $1 Billion Financial Institution Midwest

For more information on The Pricing Institute, please contact Michael Moebs at [email protected],
or by phone at 847-615-8000