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The Pricing Institute - Faculty


Meet The Pricing Institute Faculty

Well known as the most reputable source of financial institution statistics and economics, Moebs $ervices has been presenting The Pricing Institute for 27 years. This marks our 50th such forum. Our team has helped hundreds of community banks and credit unions improve their bottom line by adopting pricing strategies that position them for success.

Moebs periodically surveys more than 2,000 financial institutions on pricing related topics. Our publications include Expense Control, The Book of Fees, How to Make Money from Truth in Savings, The Checking Account Book, Loan Power, Successful Home Equity Lending, and many other books for both financial service professionals and consumers.

Mike Moebs

Mike Moebs
Chairman of Moebs $ervices, Inc., Mike is internationally known for his research and strategic insights into pricing and expense control. A CPA with an MBA from the University of Chicago, Mike studied under Nobel laureates Milton Friedman and George Stigler, who created the "Chicago School" of free market economics. He has invented several processes in overdrafts, commercial services and economy of scale (patent pending). In his spare time, he has written 19 books, one of which, Pricing Financial Services, has become an industry standard.  Mike is widely quoted in such publications as The Wall Street Journal, Business Week, The New York Times, The Chicago Tribune and The Los Angeles Times.


Mike Moebs

J. V. Proesel
As Director of Client Services, J.V. brings strong analytical and management skills to evaluating data and solutions. He earned a degree in economics from Loyola College in Maryland. He is the firm’s point person on regulation implementation and develops the communication protocols for Moebs clients’ response to current and pending legislation and regulations.  In addition, J.V. manages the implementation of Moebs’ patented No Bounce® Overdraft Service.  J.V. is responsible for the development of Moebs’ patented Debit Scoring Utility, collaborated in the design of the Moebs Economy of Scale Analysis (patent pending) for clients, and has edited and produced the Expense Control: Book of Numbers 14th Ed., Moebs $ervices, Inc.