Land lines, snail mail and now Free Checking.
This debranding action, especially large in 2018, is monumental for banks & thrifts, and especially credit unions.
This is the same as McDonald’s stop selling fries.
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Learn why less is more when it comes to checking accounts.
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Overdraft Revenue inched out an increase for the 12 months ending September 30, 2018.
The story below concludes with steps to take to insure increased friendly usage by consumers.
We welcome your comments or questions by phone, email or text.

Chair Powell You Hold $1 Trillion in Excess Money – Let it Go!

Lake Forest, IL (December 20, 2018) The Stock and Bond markets reflected yesterday that Chair Powell and the Governors at the Fed may not get it.

If Professor Milton Friedman were with us he would suggest looking at the money side.
This is what this writing suggests – such a simple solution.
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THE FED’S HIGH RATE & LOW MONEY POLICY PUTS BANKS, THRIFTS & CREDIT UNIONS AT RISK
Lake Forest, IL (November 13, 2018) 
The Federal Reserve is fixated on interest rate. The Fed thinks of nothing but price. Isn’t the fundamental of economics to build on price and volume?
Moebs $ervices’, an economic research firm, Rate and Money Study found: The Fed is keeping money supply low and increasing rates. This coupled with fiscal policy of tax cuts is what the Fed believes will stimulate the economy.
Michael Moebs, Economist & CEO of Moebs Services, believes the Fed Policy risks putting many depositories out of business. “The Fed’s rapid interest rate increases makes no sense,” states Moebs. “Banks, thrifts, credit unions and even money market mutual funds do not have rates anywhere even near the Fed’s Fed Funds Rate currently at 2.25%. The average basic savings rate for all depositories is 0.27%. Normally savings rates reflect 50% of the Fed Funds Rate. The average basic savings rate is 12.00% of the Fed Funds rate.”

Technology isn’t the whole story. Branches still matter.

JANET BODNAR, EDITOR - July 2017

Americans have a love-hate relationship with their bank. 
Intimacy is built in because of the very nature of personal financial transactions, yet customers are often dissatisfied with the fees they pay and the service they receive.

American Consumer Continues to Stockpile Money in Checking 

(Lake Forest, IL June 24, 2016) Over 320 of the 385 Great Britain government bodies voted to leave the European Union (EU).  Michael Moebs, Economist and CEO of Moebs $ervices, said, “This is a general uprising in Great Britain by the common citizen.  The average Brit did not want their electronic tea pot regulated by some EU bureaucrat in Brussels or Berlin. Isn’t this what the followers of Bernie Sanders and Donald Trump are saying when they don’t want Washington to regulate what electric light bulbs they can use?”