Pricing Institute > Pricing Institute - Topics / How Taught


What you will learn at The Pricing Institute
In this comprehensive 4-day workshop, you’ll learn the skills that will enable you to increase revenues, decrease costs and increase customer satisfaction.
Topics covered during the week include:

  • Introduction to Pricing—How Price Works
  • Economics of Pricing—Price & Volume
  • Quadratic Pricing
  • Asset Pricing Strategies
  • Liability Pricing Strategies
  • Savings/Share Account Pricing
  • Checking Account Pricing
  • Money Market Deposit Account Pricing
  • CD Pricing
  • Tactics of Pricing
  • Relationship Pricing
  • Risk-Based Pricing
  • Value Pricing
  • Costing for Pricing
  • Account Analysis
  • No-Bounce Checking
  • Credit Scoring
  • Fee Pricing: ATMs, ODs, NSFs and more
  • Fees & Balance Pricing
  • Consumer Loan Pricing
  • Commercial Loan Pricing
  • Auto Loan Pricing
  • Home Equity Loan Pricing
  • Asset & Liability Management
  • Price Actions for Expense Control
  • 18 Steps for Successful Pricing
  • Politics of Pricing



How the program is taught

 
“The Pricing Institute examines the very core of what successful pricing is all about. I came away with a clear focus on how to really make pricing work.”

President
$ 1Billion Asset
Financial Institution
Midwest
 
With Mike Moebs and J.V. Proesel as your pricing profs,  the program is both information-rich and lively. The methods they use to educate you on the most current pricing principles and strategies include:

  • Presentation on basic principles and strategies
  • Team-based learning focused on case analysis of real-life price situations
  • Discussion of proven tactics that get the job done
  • Networking with other professionals
  • Benchmarks to help you retain the knowledge you’ve gained at the seminar
  • Price storytelling using actual case studies presented by Mike Moebs

Register here or call 1800-237-3317, ext. 14

Pricing Institute - Introduction | Pricing Institute - Overview | Pricing Institute - Agenda | Pricing Institute - Faculty | Pricing Institute - Topics / How Taught | Pricing Institute - Venue | Pricing Institute - Registration | Pricing Institute Exam Part 2
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