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Immerse yourself in cutting edge thinking about pricing
2012 Dates to be announced
Spend four days in this dynamic, interactive course and you’ll come away with a solid understanding of the art and science of pricing. Even if you consider yourself relatively experienced at pricing, you’ll gain new insights including:
- Pricing strategies - cost, competition, relationship, value and risk
- The basic economics of price and volume
- Factors affecting pricing - expense control, strategic direction, marketing orientation and price management
- The importance of implementing prices with choices and options
- The essence of price - Price is the service and the service is the price
- How all services are subject to price/volume relationships - whether demand-driven (loans, fees, and non-interest deposits) or supply-driven (deposits)
- How to apply price action to reduce expenses - becoming a low-cost producer of a service also allows you to be the low pricer
By learning how to price your products and services correctly you’ll see your day-to-day business grow dramatically.
The Pricing Institute Agenda
What benefits will I take back to my institution?
There are many important reasons to invest in The Pricing Institute:
- Earn back 10 times the cost of the program within 30 days with new price skills
- Learn how to price – not what to charge
- Know the price actions that reduce expenses
- Arm yourself with techniques to reduce APRs while increasing profits
- Identify ways to reduce fees while increasing fee revenue
- Become skilled at price transparency
- Make regulatory price compliance easy and seamless
- Learn how to manage the risks of pricing
- Gain knowledge to create value when pricing
- Discover price history and the value of not repeating pricing errors
- Understand the politics of pricing and learn to be a skilled price politician
Call today to register: 800-237-3317 ext. 14 or register on-line
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