FOR IMMEDIATE RELEASE

Contact:
Kim Kellogg or Pat Harden
510-635-4150 (office)
510-325-3195 (cell)

Moebs $ervices Celebrates Its 50th Pricing Institute
by Paying Airfare for Attendees to U of Chicago Event in May

Institute helps financial institutions dealing with crisis environment

February 24, 2009, Chicago -- Attendees of the 2009 Pricing Institute for Financial Institutions, conducted by Moebs $ervices and being held at University of Chicago May 18-22, will get their airfare paid for by the company if they register during March.

"We are doing this for two reasons," said CEO Mike Moebs, a pricing and expense control expert for the financial services industry. "This year's Pricing Institute marks the 50th Insitute that Moebs $ervices has conducted in the last 25 years and we wanted to mark the occassion with something special. Additionally, we understand the impact today's economic crisis is having on financial institutions - particularly community banks and credit unions," he added. "Budgets are under scrutiny, as well they should be. After working with hundreds of institutions over the years, we know that the information gained at the Pricing Institute can make a substantial impact on their bottom line."

An interactive course where C-level executives and other managers involved in pricing can refine their understanding of pricing tactics and strategies, the Pricing Institute enables participants to leave equipped with practical, instantly applicable ways to enhance pricing and customer satisfaction. Moebs estimates that attendees can earn back ten times the cost of the program within days be applying the techniques and strategies taught at the Pricing Institute.

Focusing this year on "how to price for survival and success," the Pricing Institute's agenda will include topics such as pricing fees, attracting small business deposits, and lowering prices to increase revenues. Detailed information about the Pricing Institute can be found at www. moebs.com.

The Pricing Institute is designed for anyone in a position to set, change, or influence prices at their financial institution. The Pricing Institute offers:

• 40+ hours of instruction;
• 32 hours professional AICPA CPE credit;
• The Pricing Manual, the best book on pricing available;
• A Pricing Workbook with specific examples and cases;
• 13 hourss of case analysis and networking;
• The 18 Steps to Successful Pricing, a quick reference;
• The 2008 Fee Pricing Survey, pricing from 2,000+ institutions
• Continental breakfasts, lunches, and refreshments at breaks

Participants' airfare will be covered when they register, pay the program fee and book their airfare through Moebs $ervices' travel agent during the month of March. Pricing Institute registration forms are available online at www.moebs.com. Participants may return the form via internet, fax or mail or register by calling 800-237-3317 ext. 14.

About Moebs $ervices, Inc.
Moebs $ervices (www.moebs.com) is a leading economic research firm providing financial institutions with the data, understanding, and actions necessary to generate growth and retain - or regain - competitiveness for their organizations.

###